Website Privacy Notice

Microchip Technology Inc. and its affiliates (“Microchip,” “us,” “our,” or “we”) are committed to protecting the privacy of your Personal Information.

In this Privacy Notice, “Personal Information” means information that uniquely identifies you or another person.

This Privacy Notice describes the types of Personal Information that Microchip may collect:

1. when you visit, access, or use microchip.com, microchipdirect.com, or any other website operated by Microchip where this Privacy Notice is posted (“Websites”);


2. in connection with Microchip University and the Secure Document Extranet, as well as any other online service operated by Microchip where this Privacy Notice is posted (“Services”).

This Privacy Notice also describes how Microchip collects, uses, maintains, protects, and discloses Personal Information in connection with the Websites and Services.

We may modify this Privacy Notice at any time. All changes will be effective immediately upon posting on the applicable Website or Service.

The types of Personal Information we collect may include:

• Identifiers, such as your name, mailing address, email address, telephone number, and account username and password (if you have created an account with us, such as through myMicrochip).


• Commercial information, such as information about your purchases and orders, as well as products and services in which you have shown interest. When you make a purchase on Microchip Direct, we use a third-party service provider to process your credit or debit card information.


• Location Data, such as your broad geographic location (the country and city where you are located).


• Technical Data, such as the Internet Protocol (IP) address used to connect your computer to the Internet, type of computer or device, operating system and platform, web browser type and version, and your device’s unique ID number.


• Internet and other online activity data, such as information about how you use our Websites and Services.


• Professional or employment-related information, such as your job title and employer.


• Inferences, drawn from the information we collect about you, that we use to create a profile of your preferences and interests.


• Communications with us, such as by e-mail, text message, live chat, chatbot, social media, or telephone. Where permitted by applicable law, we may maintain records of these communications.


• Any other information that you choose to provide to us.

• Directly From You. For example, if you request information from us, send us a message, use the live-chat or chatbot features on a Website, buy our products, request literature or information, participate in a contest, register for or attend a webinar, fill out a questionnaire or survey, participate in an online discussion, complete your myMicrochip Profile, or post to any of our forums.


• Through Online Cookies and Similar Technologies. We use cookies, trackers, and similar technologies such as pixels, web beacons, and local storage to collect information about the use of our Websites and Services. For more information about the cookies and similar technologies that we use, please see Section 6 below.


• From Third Parties. For example, we may obtain Personal Information from our service providers, business partners, distributors, sales representatives, customers, national database resources, subcontractors, advertising networks, analytics providers, and search information providers.

To the extent permitted by law, we may use your Personal Information:

• For any purpose described in this Privacy Notice or for which we have your consent;


• To provide products or services that you purchase or request;


• To respond to any requests from you;


• To send you information about our company, products, services, and promotions;


• To operate and improve the Websites and Services, our products and services, and any other aspect of our business;


• To customize your interactions with the Websites and Services;


• To support and personalize our marketing and advertising efforts;


• To support crime/fraud monitoring and prevention, compliance audits, and security;


• To meet our obligations under a contract;


• To comply with any applicable law, regulation, legal process, or enforceable government request;


• To protect the rights, property, or safety of any person or entity;


• As required or permitted by law.

We may disclose your Personal Information to third parties, including:

• Service Providers. We may share Personal Information with other companies and people who perform tasks for us, such as shipping and delivery, payment processing, export compliance, customer service, marketing, web analytics, targeted advertising, and supporting the operation of the Websites and Services.


• Distributors and Sales Representatives. We may share your Personal Information with companies and individuals that distribute and sell our products and services.


• Corporate Affiliates. Microchip is a global company, with corporate subsidiaries and affiliates throughout the world. The Personal Information that we collect or receive may be transferred to and stored, processed, and accessed by, Microchip personnel or entities located in the United States and in other countries.

We may use cookies and similar technologies – such as pixel tags, web beacons, clear GIFs, JavaScript, and local storage – in connection with the Websites and Services.

Cookies. Cookies are small files that download to your computer or mobile device when you visit a website. We use cookies to help us understand how our Websites are being used, to help you navigate between pages efficiently, to remember your preferences, and generally to improve your browsing experience. Cookies also help us ensure that marketing and advertising information about Microchip that you see online is more relevant to you and your interests. Finally, we use cookies to gather information that we can use to improve the design and functions of our Websites and Services.

We use both first-party cookies and third-party cookies. Cookies set by the website owner (in this case, Microchip) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies."  Third-party cookies allow a third party’s features or functionality to be provided on or through our Websites (for example, advertising, interactive content, and web analytics). Some third-party cookies send Personal Information (such as IP addresses, device ID numbers, and internet browsing information) to the third party that set the cookie. The parties that set these third-party cookies can recognize your computer or device both when it visits Microchip websites and when it visits other, non-Microchip websites.

We use some cookies that are session-based, and some that are persistent. Session cookies expire when you close your browser or turn off your device. Persistent cookies remain on your device after you close your browser or turn off your device. 

Pixel Tags. We may collect data from pixel tags (also known as web beacons and clear GIFs), which are used to, among other things, track the actions of users of the Websites and Services, measure the success of advertising campaigns, and compile statistics about use of the Websites and Services.

Analytics. We collect data through Google Analytics and Adobe Analytics, which use cookies and similar technologies to collect and analyze data about the use of the Websites and Services. We may also implement additional add-on services to Google Analytics, such as Demographics and Interest Reporting, Remarketing with Google Analytics, and Google Display Network Impression Reporting. The Cookies Chart below provides information about how you can opt out of some tracking by Google Analytics and Adobe Analytics.

Cookies Chart. The following chart lists the cookies and similar technologies that were used on Microchip Websites as of the date this Privacy Notice was last updated:

We will retain your Personal Information for as long as necessary to fulfill the purposes described in Section 4 above, or for any longer period required by law or a business need.

We use a variety of technical, administrative, and physical measures designed to protect the security of Personal Information.

It is your responsibility to safeguard any username and password that you use to access the Websites or Services.

If you have a myMicrochip account, you can log in to your account to update your information and communication preferences.

If you do not want to receive marketing or other types of emails and communications from us, you can log in to your myMicrochip account and update your communication preferences. To opt out of marketing emails, you can also click on the “Unsubscribe” link included in the email.

Please note that, even if you choose to opt out of certain types of electronic communication, we might still need to contact you with important transactional or administrative information, as permitted by law.

If you choose not to receive electronic communications from us, your use of the Websites or Services, including any purchases you make or samples you request, will still be subject to all applicable Microchip policies, terms, and conditions – including the Website Terms and Conditions, the Terms and Conditions of Sale, and this Privacy Notice. You can review those documents here. It is your responsibility to review our policies, terms, and conditions for any changes. If you do not accept our policies, terms, and conditions, please do not use the Websites or Services.

This Section applies only if you are a resident of California. This Section provides information in accordance with the California Consumer Privacy Act (“CCPA”). For purposes of this Section only, the phrase “Personal Information” has the definition set forth in the CCPA.

This Section describes (1) the categories of Personal Information that we collect and disclose (2) your privacy rights under CCPA, and (3) how to exercise your CCPA rights.

If you would like to receive a copy of the information in this Section 11 in an alternate format (e.g., printable), please contact us by email at legal.department@microchip.com, or by mail at the address listed at the bottom of this Privacy Notice.

Microchip makes the following disclosures regarding the Personal Information we collected in the 12 months before the date this Privacy Notice was last updated:

Sources of Personal Information. We collect Personal Information from the categories of sources detailed in Section 3 above.

Use of Personal Information. We collect and use Personal Information for the business and commercial purposes detailed in Section 4 above.

Disclosure of Personal Information. We disclose Personal Information for business or commercial purposes to the categories of parties listed in Section 5 above.

Personal Information of Children. We do not knowingly collect, sell, or share the Personal Information of children under the age of 16.

Sale or Sharing of Personal Information. We do not sell Personal Information. We do, however, share Personal Information with service providers for the purpose of cross-context behavioral advertising (also called targeted advertising). To opt out of the sharing of Personal Information for targeted advertising, please email us at legal.department@microchip.com.

Retention of Personal Information. We will retain each category of your Personal Information for as long as necessary to fulfill the purposes described in Section 4 above, or for any longer period required by law or a business need.

Rights of California Residents. Subject to certain exceptions, if you are a resident of California, you have the following rights:

This Section applies only if you are a resident of Nevada. Nevada residents have the right to opt out of the sale of certain Personal Information to third parties who intend to license or sell that Personal Information. We do not currently sell Personal Information as “sale” is defined in Nevada Revised Statutes Chapter 603A. If you have any questions, you may email us at legal.department@microchip.com, or write to us at the mailing address listed at the bottom of this Privacy Notice.

This Section applies only if you are located in the European Economic Area (“EEA”), the United Kingdom (“UK”), or Switzerland. This Section provides information in accordance with the General Data Protection Regulation 2016/679 and the UK General Data Protection Regulation (collectively referred to as the “GDPR”). In the event of a conflict between this Section and the remainder of the Privacy Notice, this Section shall control. Terms used in this Section but not defined in this Privacy Notice have the meanings set forth under the GDPR.

1. Legal Basis for Processing

Our legal basis for processing the Personal Information described in this Privacy Notice will depend on the Personal Information concerned and the context in which we process it. We process Personal Information from you:

• where we need it to perform a contract with you;
• where the processing is in our legitimate interests (including the purposes described in Section 4 above);
• where the processing is necessary for us to meet our legal obligations; or
• with your consent.

2. Marketing

We do not process Personal Information for the purpose of electronic marketing without first obtaining your express, opt-in consent, or having a legitimate interest for doing so.  You have the right to object to the processing of Personal Information for marketing purposes at any time by contacting us at legal.department@microchip.com.

3. Special Category Data

“Special Category Data” is any data that reveals your racial or ethnic origin, political opinions; religious, moral or philosophical beliefs; trade union membership; health, sex life, or sexual orientation; as well as genetic or biometric data. The information that we collect and process via the Websites and Services does not qualify as Special Category Data, and Microchip does not intend to collect any Special Category Data from you. Please refrain from sending us any Special Category Data.

4. Automated Decision Making

Microchip will not make any automated decisions on your behalf or about you without first obtaining your express, opt-in consent. In the event we secure your consent to make automated decisions relating to you, you will have the right to object to the processing of Personal Information via automated decision making at any time by contacting us at legal.department@microchip.com.

5. Transfers to Third Parties and Countries

Microchip is a global company, with corporate subsidiaries and affiliates in the United States and throughout the world. The Personal Information that we collect or receive may be transferred to and stored, processed, or accessed by, Microchip personnel and entities located in the United States, as well as in other countries outside of the EEA, UK, and Switzerland. These locations may have data protection laws that are different to the laws of the country where you are located, and that provide a different level of protection for Personal Information.

6. Your Privacy Rights

Subject to certain exceptions, you have the right to:

• Request access to your Personal Information.


• Request correction of your Personal Information.


• Request erasure of your Personal Information.


• Object to processing of your Personal Information.


• Request restriction of processing of your Personal Information.


• Request the transfer of your Personal Information to you or to a third party.


• Withdraw Consent: The right to withdraw consent that you previously provided, where we are relying on consent to process your Personal Information.

Please note that, depending on where you live, you might not have all, or any, of these rights. To exercise any of the rights available to you under applicable law, please follow the directions in Section 15 below. Depending on where you are located, you might have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning your Personal Information. We encourage you to reach out to us first, so we have an opportunity to address your concerns directly.

If you live somewhere other than California, the EEA, UK, or Switzerland, you might have some or all the following rights with respect to your Personal Information:

• Access: The right to know what Personal Information we have collected about you and to receive a copy of that data.


• Data Portability: The right to receive a copy of your Personal Information in a portable and readily usable format.


• Deletion: The right to request that we delete your Personal Information.


• Correction: The right to request that we correct inaccuracies in your Personal Information.


• Opt Out: The right to opt out of (i) targeted advertising, (ii), the sale of your Personal Information; or (iii) the use of your Personal Information for profiling.


• Object or Restrict: The right to object to or restrict processing of your Personal Information.


• Withdraw Consent: The right to withdraw consent that you previously provided, where we are relying on consent to process your Personal Information.

Please note that, depending on where you live, you might not have all, or any, of these rights. To exercise any of the rights available to you under applicable law, please follow the directions in Section 15 below. Depending on where you are located, you might have a right to lodge a complaint with a supervisory authority or other regulatory agency if you believe that we have violated any of the rights concerning your Personal Information. We encourage you to reach out to us first, so we have an opportunity to address your concerns directly.

To exercise your privacy rights under applicable law, please email us at legal.department@microchip.com. Your request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information, or an authorized representative.


• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We might request additional information to help us verify your identity or understand your request.

Withdrawing Consent or Objecting to Processing. If you withdraw your consent or object to processing, or if you choose not to provide certain Personal Information, we might be unable to provide some or all products or services to you.

Verification Of Identity. We must verify your identity before fulfilling your request. If we cannot initially verify your identity, we may request additional information from you. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity and confirm the Personal Information relates to you. You are not required to create an account with us in order to make a request. We will use any Personal Information that you provide in connection with a request only to verify your identity and respond to the request.

Request By Authorized Agent. If you are an authorized agent making a request on behalf of another person, we will need to verify your identity as well as your authority to make the request. This might require you to provide evidence such as a copy of your written authorization or power-of-attorney form.

Timeframe For Us to Respond. We endeavor to respond to requests within the period required by applicable law. If we require more time, we will inform you of the reason and extension period.

Fees. We will not charge a fee to process or respond to your request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

Denial of Requests. We may deny certain requests, or only fulfill some in part, as permitted or required by law. For example, if you request to delete Personal Information, we may retain Personal Information that we are required to maintain for legal purposes.

Nondiscrimination. We will not discriminate against you for exercising any rights that you have under applicable privacy or data protection law. That means we will not deny you products or services, charge you different prices or rates, or provide you with a different level of products or services.

Appeals. If you are not satisfied with the resolution of your request, you might have the right to appeal our decision. Our written response to your request will include information about any right to appeal.

Microchip is a global company. We have corporate subsidiaries and affiliates, as well as service providers, who operate in the United States and throughout the world. Any Personal Information that we collect through the Websites or Services may be transferred to, and processed in, countries other than the country where you are located. These countries may have data protection laws that are different from the laws of the country where you are located, and that provide a different level of protection for Personal Information.

We do not knowingly collect or solicit any Personal Information from children under the age of 16. In the event that we learn that we have collected Personal Information from a child, we will promptly take steps to delete that information. If you are a parent or legal guardian and think we have received Personal Information relating to your child, you can email us at legal.department@microchip.com or contact us using the information listed at the bottom of this Privacy Notice.

We are not responsible for the practices employed by any websites or services linked to or from the Websites or Services, including the information or content contained within them. We encourage you to investigate and ask questions before disclosing Personal Information to third parties, since any Personal Information disclosed will be subject to the third party’s Privacy Notice and practices.

For questions about this Privacy Notice or Microchip’s privacy practices, or to submit a request relating to your Personal Information if allowed by applicable law, you can contact us:

By Email:

legal.department@microchip.com

By Mail:

Microchip Technology
Attention: Legal Department
2355 West Chandler Blvd.
Chandler, Arizona 85224- 6199

If You Are Located in the European Economic Area, United Kingdom, or Switzerland:

In addition to contacting us by email at legal.department@microchip.com or by mail at the mailing address listed above, you may contact the Data Protection Officer for our subsidiaries in Germany:

Hendrik Muschal
fellaws Muschal Brachmann Rechtsanwälte PartG mbB
Meinekestraße 27
10719 Berlin, Germany
T: +49 30 88 72 12 60
F: +49 30 88 72 12 655
e-mail: hendrik.muschal@fellaws.de
www.fellaws.de